Why website localisation is vital to your business growth
Consider these amazing facts:
- Approximately 1.73 billion people are regular internet users, but only about one quarter (478,000,000) speak English
- Almost half of the world’s internet users live in Europe (Jupiter Media Metrix)
- Almost one-third of websites are presented in a language other than English
- Besides English, the top internet languages are (in order of users): Chinese, Spanish, Japanese, French, Portuguese, German, Arabic, Russian, Korean
- Web users are up to four times more likely to purchase from a site that communicates in their language (www.idc.com)
- Site stickiness is DOUBLED when a website is translated - visitors stay for twice as long" (Forrester Research)
- online retail sales are expected to rise 11 percent to $156 billion this year
Fact: If your website is not localised, you’re not in the race
If your website is only in English you are letting a massive number of potential new customers slip through your fingers. This is why most, if not all, of the top global companies have localised websites. Shouldn’t your company also?
The internet meant distance was no longer a barrier to sales - Across Translation means language is no longer an excuse for ignoring these potential customers.
Let us help you globalise your business by localising your website
Website localisation - (or localization, depending where you are in the world) - is much more than just simple translation. It requires up-to-date cultural knowledge and marketing skills as well as linguistic skills. Our qualified, native speaking translators know what works and what doesn’t in their native language and can help you tailor your message to your target market. Here are some examples of how we can help:
- by working directly on your web source files
- by assisting with redesign directives where needed
- by providing a truly local message that will resonate with your customers
- our web experts are experienced in all major platforms to ensure your website’s crucial elements such as html code and style sheets are kept intact
Website Localisation
"There are approximately 172 million English speakers and 163 million non-English speakers online" (Global Reach)
"50.4% of Web Users speak a native language other than English" (Global Reach)
"Web users are up to four times more likely to purchase from a site that communicates in the customer’s language" (www.idc.com)
"Site stickiness is doubled when a website is translated - visitors stay for twice as long" (Forrester Research)
"Almost one-third of websites are presented in a language other than English" (Messaging Online)
"37 million Americans do not speak English at home" (US Department of Health)
"Over 100 million people access the Internet in a language other than English" (Global Reach)
"By 2004, 50% of all-online sales are expected to occur outside the US" (Forrester Research)
Request a quote online or call 1300 134 184 to discuss your needs in more detail.
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