Case Study - Base Creative
Project
Meriton Company ProfileAbout the project
Base Creative is a high end advertising agency specialising in the property project industry. They offer their clients complete marketing and advertising solutions from website design to print media and eMarketing.
Base Creative enlisted the services of Across Translation to translate Merition’s company profile after their expectations on quality and service were met for a previous translation we did for another client of theirs.
Meriton’s company profile was a beautifully designed brochure with marketing content targeted to investors in Mainland China. To produce a quality translation for our client, it was important to translate the content with the appropriate tone and within the right cultural context for the target audience in China. With these criteria in mind, we selected a team of fully qualified native Chinese translators located in China with expertise in the marketing field.
To match the high standard of Base Creative’s design work, Across Translation’s typesetting team applied its experience and knowledge to flow the Chinese text nicely into the artwork file while keeping the original design and layout elements of the source file.
The result was a beautifully presented, ready to publish company profile translated with the appropriate tone and within the right cultural context for the target audience.
Across Translation worked with the latest Translation Memory Technology for this project to optimise the quality of the translations and provide cost and time savings to the client.
Languages
English > Chinese SimplifiedNumber of words
2,387Services
- Project Management
- Translation
- Edit and Proof by a second translator
- Chinese typesetting in Adobe Indesign
- In-house Quality Assurance
